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After the Jetta model is independent as a brand, it is exposed that the Jetta brand will be separated from the Volkswagen brand of FAW-Volkswagen. According to a number of media reports, a new round of organizational structure and responsibility transfer of FAW-Volkswagen has been completed. Jetta Brand sales Division will be transferred from FAW-Volkswagen sales Co., Ltd. Volkswagen brand to FAW-Volkswagen Co., Ltd. Chengdu Branch and Jetta brand. This means that the Jetta brand officially declares its independent operation and realizes the integration of production and marketing. According to reports, FAW-Volkswagen Chengdu Branch was officially established in Chengdu on May 8, 2009. It is FAW-Volkswagen's vehicle manufacturing base in Chengdu.
In 2019, Jetta bid farewell as a single model, officially developed as an automobile brand in China, and became a sub-brand of FAW-Volkswagen. Since becoming a single brand, Jetta's domestic sales have continued to soar, with the Jetta brand selling 118905 new cars in the country as of September. It is worth mentioning that although the Jetta brand sold more than 100000 vehicles this year, it was not as good as Jetta's single model sales that year. According to the data, Jetta model sales reached 317600 in 2017 and increased to 327700 in 2018, making it the Volkswagen brand's annual top selling model. FAW-Volkswagen Jetta is a model.
It is reported that after 28 years of FAW-Volkswagen Jetta model has officially stopped production. According to the pictures exposed on the net, the FAW-Volkswagen plant held an offline ceremony for Jetta, which produced a total of 4418287 vehicles in its life cycle from December 1991 to June 2019. The name Jetta once appeared in the "old three", and it was one of the models for people and enterprises and institutions to buy cars at that time. Today, Jetta is still a special car for most driving schools and insurance companies. The sales figure of 4.4 million vehicles shows the brilliance of Jetta models in the Chinese market and is destined to be an indispensable part of China's automobile history.
At 9: 00 a.m. local time in Germany, Volkswagen Quanxin brand JETTA was officially launched in Wolfsburg, Germany. The brand is named "Jetta" in Chinese. The new brand will make its Chinese debut in Chengdu at the end of March and will be unveiled at the Shanghai auto show in April, with the first model going on sale in the third quarter. Since then, FAW-Volkswagen will have three brands, the luxury brand Audi, the mainstream brand Volkswagen, and Jetta, which focuses on the low-end market. Volkswagen brand Jetta takes "Cheng Xianqi New World" as the brand slogan, and the brand LOGO is like a trapezoid as a whole and a bit like the deformation of the letter J. Yes.。
Volkswagen Jetta is a classic family car, which is also active in the fields of taxis, trainer cars, insurance cars and official cars. Its remarkable characteristics are low price, fuel saving and driving resistance, and low maintenance cost. However, since the second half of 2019, the Jetta model has been completely discontinued, and Volkswagen has developed the Jetta from a model into a sub-brand, no longer using Volkswagen. With such a large market ownership and coverage, how can Volkswagen continue its mission? Some netizens revealed that the dealer directly launched the coach car color Jetta, and the driving school did not have to change the appearance color when it was bought back. It was too considerate. Even the dealer even pulled the coach color Jetta into the car.
The name "Jetta" once appeared in the "old three", and it was one of the choices for people and enterprises and institutions to buy cars at that time. Today, Jetta is still a special car for most driving schools and insurance companies. Volkswagen Jetta has been made in China for 28 years, and its model has a long history, which is also the reason why it is a household name. Since 2019, Jetta has become a sub-brand of Volkswagen. On the independence of the Jetta brand, Volkswagen said: not every product that is highly recognized in mature markets can develop into an independent sub-brand. We can't create a new brand and name for consumers to accept. Because.
When a model does not have obvious market popularity, car companies will like to rub hot models to improve the competitiveness of products. Recently, the Jetta brand has borrowed Audi's "name" to promote its models, saying it uses the same Audi Q3 engine. As we all know, the Jetta brand is the strategy of FAW-Volkswagen Group to compete with domestic brands through lower prices. The first model is independent of the Jetta model, sold through the creation of a new logo, simply the replacement of Volkswagen. And the following models are also built by using the Volkswagen platform. So that there is no Volkswagen LOGO....
Jetta brand is a new brand established separately by FAW and Volkswagen, focusing on the low-cost car market. At the Chengdu auto show in early September, the Jetta brand VS5 was officially listed, all equipped with 1.4T engines, with a price range of 8.48-112800 yuan. Although there is no Volkswagen, its lower price has also attracted the attention of consumers. Today, the second model of the Jetta brand is announced. The price range of the Jetta VA3 is 6.58-92800 yuan, all with a 1.5L naturally aspirated engine. The car can be seen as a follow-up version of the original Jetta model. The market price of the original Jetta model is 7.98-10.68.
On January 1, 2020, FAW-Volkswagen announced the 2019 sales of its three major brands, of which the newly established Jetta brand has sold 43000 vehicles for the whole year, and its two products, VA3 and VS5, have been on the market for four months. In December, the Jetta brand sold 14296 vehicles, up 18.3 per cent from November. As a special brand and model in the Chinese market, Jetta has become a low-cost car brand under the Volkswagen Group, which is blessed by Volkswagen technology, but does not hang the Volkswagen standard, and mainly aims at the car purchasing hearts of Chinese consumers. and compete with independent car brands in an all-round way. From the whole sale.
FAW-Volkswagen Jetta brand third model-Jetta VS7 pre-sale price announced: 11.18-142800 yuan, the new car positioning a large compact SUV, power equipped with 1.4T high-power engine matching 5-speed manual / 6-speed automatic transmission. The Jetta brand was officially launched independently in 2019 and became a low-cost car brand of the Volkswagen Group, and two products, the VA3 and VS5, were launched in September and achieved good sales momentum. With the blessing of Volkswagen technology, but without the Volkswagen standard, Jetta mainly aims at the car purchasing hearts of Chinese consumers and competes with independent car brands in an all-round way. Jetta.
Since FAW-Volkswagen established Jetta as a new brand, its performance in the domestic market has been increasing, and it has occupied about 1% of the domestic market in just a few months. It can be said that it has achieved initial success in China by virtue of Volkswagen's word-of-mouth. In this regard, Volkswagen plans to sell Jetta models to overseas markets.
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After many of the post-90s who have accompanied us to learn to drive, Jetta has also become a loyal mule for many taxi drivers. The leather is durable. Easy repair has always made this car a familiar model for the Chinese people. There is even a conversation in life that he drives a Volkswagen. It can be seen that Jetta makes Volkswagen deep in the hearts and minds of the people. Since Volkswagen handed over the second-generation Jetta (jettaA2) to FAW-Volkswagen in 1991, the first Jetta came off the line in Changchun on December 5 of the same year. With affordable price and excellent quality, the hatchback originally born in golf will soon sell more than 10% in China.
The Jetta brand of FAW-Volkswagen has announced the launch of the third mass-produced model, the Jetta VS7, with a guiding price range of 10.68-136800 yuan. The car is positioned as a compact SUV, powered by a 1.4T engine and matched with a 5-speed manual or 6-speed automatic transmission. The market positioning of Jetta VS7 mainly competes with Geely Boyue, Harvard H6, Changan CS75 and other independent models. The Jetta brand was officially launched independently in 2019 and became a low-cost car brand of Volkswagen Group. In September last year, it launched two products, VA3 and VS5, which take the market position of the original Jetta model and the latter.
FAW-Volkswagen new brand "Jetta" the first model pre-price announced, Jetta VS5 pre-price range of 8.98-119800 yuan, the new car will be officially launched in September. Volkswagen Jetta has risen from a car line to a sub-brand and has become a Volkswagen brand that focuses on the low-end market. At present, it is only available in China, and its brand positioning mainly competes with its own brands. The Jetta VS5 is based on the Volkswagen MQB A1 platform and is manufactured in Chengdu. The front face of the new car uses a large hexagonal front grille design, does not hang the Volkswagen brand logo, but the Jetta J brand LOGO, the design inspiration comes from the "JETTA" head.
VS7, the third model of the newly established Jetta brand under FAW-Volkswagen, was scheduled to be officially launched today, which coincides with the first anniversary of the birth of the Jetta brand, and will be held in Wolfsburg, Germany. However, affected by the epidemic, Jetta postponed the listing event to March 20, and did not choose the live listing currently adopted by many car companies. Obviously, we can see that Volkswagen attaches great importance to a Chinese special brand.
On February 26, Volkswagen Quanxinzi brand Jetta was officially launched in Wolfsburg, Germany, which is a cheap brand led by Germany, R & D concentrated in Germany and gathered Volkswagen global resources, and produced by Chengdu Branch. FAW-Volkswagen established an independent marketing system to put into the Chinese market. Today, the Jetta brand officially released its three models, two SUV (VS5/VS7) and one car (VA3). Among them, the VS5 of the compact SUV will be officially launched in the third quarter, and the A-class hatchback VA3 will also be launched this year. The compact sedan VA3 Jetta VA3 is positioned as an entry-level compact.
Jetta officially announced that the brand's first new cars will be officially unveiled in China on March 22. the first batch of new cars, including two SUV (VS5, VS7) and a sedan (VA3), will be launched in the Chinese market. Jetta, an all-new sub-brand launched by Volkswagen, was officially established in Wolfsburg, Germany on February 26th. It is positioned as the lowest level within the Volkswagen Group, focusing on the low-cost car market and initially exclusively for China. According to Volkswagen, the new brand is dominated by Germany, R & D is concentrated in Germany and gathers Volkswagen's global resources, FAW-Volkswagen establishes an independent marketing system in China.
After Volkswagen launched the "miraculous car" Jetta as an independent brand in 2019, it captured a certain market favor by virtue of performance-to-price ratio, and domestic sales continued to rise, but now it seems that the halo has gradually lost. In order to change the status quo, Volkswagen will make an adjustment plan for Jetta, including the possibility of stopping production of one of the representative models.
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